Want to have satisfied customers? Communicate with them.
Whether your customers are consumers or businesses, the more your reach out to them the more likely you are to get their attention. The fact is that every user is subscribed to receive dozens of email updates and newsletters every week. And on average 20% of opt-in emails are opened and viewed. So the users are doing their part - they browse the from and subject lines in the inbox (some even see a preview), open the email if their interest is piqued and take action if the information or offer is compelling. The email marketing channel has evolved greatly and it is up to the marketers to respond to this predictable user behavior.
Email marketing is the most economic and effective technique for driving traffic and conversions on your website. It offers you an unprecedented way to support your customers in every step of their buying cycle. So what’s the catch - you ask? You need to execute flawlessly, from vision through implementation. The benefits will speak for themselves.
The MarketGoal Approach
At MarketGoal we focus on perfect execution of your email campaigns. We always begin with understanding your objectives for email marketing. We turn your vision and words into compelling email messages and help you tailor the email to specific customers segments you want to target. We have worked with over a dozen email platforms know the ins and outs of campaign management and reporting. We can become your full-service email execution partner so you can focus on strategy and we will do the execution.
Design & Creative: Develop email templates and use them to mock-up different version of the email for your campaigns.
Campaign Management: Implement HTML and Text versions; set up campaign details such as target segments, send day and time .
Reporting and Analysis: Provide daily weekly and monthly reports on campaign performance and key metrics that are important for you. |